Summary: Touching Hearts at Home is an award-winning provider of in-home senior care services in Upstate, NY. Since 2007, Touching Hearts, NY has been committed to empowering older adults to age in place and avoid hospitalization by providing non-medical companion care services, including dementia care, homemaker services, transportation, meal planning and preparation. Our growing company is in search of a well-rounded marketing and sales professional to support relationships in the Greater Buffalo area.
Reports to: Executive Director
Purpose: To support the development and maintenance of active client referral relationships with target referral sources in the elder care and health care communities in the Erie County area; to increase general awareness of the Touching Hearts brand as an effective community ambassador.
Responsibilities:
· Develop and maintain referral relationships with individuals and groups at senior living communities, rehab facilities, hospitals, senior service providers, senior care professionals, and health care providers.
· Ensure delivery and placement of Touching Hearts literature in places where seniors and their families frequently seek services for seniors; deliver promotional items.
· Field incoming client referrals and inquiries
· Network “within a case,” i.e., leverage contacts among our existing clients, and the people and organizations serving them, to develop and strengthen referral source relationships.
· Coordinate outreach activities with other marketing efforts such as social media and local events; maintaining social media account weekly with content and responses.
· Represent Touching Hearts at select community and industry events; act as ambassador of Touching Hearts to the community.
· Conduct cold calls, drop-in meetings, presentations, and other sales or community outreach related activities.
· Support the development and execution of effective promotions or marketing ideas.
· Distribute promotional gifts, flyers, brochures, and other Touching Hearts marketing materials to different locations.
· Maintain business development activity records in the Well sky CRM system.
· Gather and report information about competitors.
· Develop skills to back up Executive Director with prospective clients to perform an “intake” to begin services.
· Track and report activities and key performance metrics.
Qualifications:
· Bachelor’s Degree in Marketing, Communications or related field
· 2+ years of successful, measurable business development experience, establishing and maintaining significant accounts, preferably in a health-related or human service-related field
· Entrepreneurial perspective, energy, and drive; motivated self-starter with strong organizational skills
· Team player with engaging interpersonal skills – upbeat, compassionate, warm, friendly, authentic networker
· Creativity and proficiency in developing collateral and social media content
· Proficiency with Word, Excel, Outlook, PowerPoint
· Great communication skills – articulate, excellent grammar, persuasive
Schedule:
Work Setting:
Compensation:
· Base salary plus bonus eligibility
Benefits:
· 401(k) retirement plan with employer match
· Employer-paid emergency medical coverage (EZ Access MD)
· Paid holidays and sick time